Vimeo is also an American video platform built by Jake Lodwick and Zach Klein a year before YouTube – in 2004. As creators make about 55% of YouTube’s ad revenue, last year they earned over $15 billion. The company reported about $28.8 billion in ad revenue in 2021 which is 47% more than the previous year. Besides this, video work will bring you money as a member of Google’s AdSense program. In addition to short films, creators can post all kinds of video content there, including vlogs, live streams, music clips, and many others. One of the latest is YouTube Shorts which receives 15 billion views daily. The emergence and development of new formats contribute to users’ growth on the platform. According to the Semrush Traffic Analytics tool, YouTube has 4.11 billion users per month (stats of December 2021). Today, YouTube is the second most visited website in the world right after its ‘owner’ Google. Within a year, a small startup became a great IT asset and was bought by Google for $1.65 billion in 2006. YouTube is the biggest video-based social media platform created by three tech luminaries – Chad Hurley, Steve Chen, and Jawed Karim in 2005. There are many ways to start, but today we will talk about two of the most popular platforms – YouTube and Vimeo. But one of the first questions that every content creator faces is ‘Where should/can I build my online presence?’. Creating and sharing videos can be a hobby or even a full-time job.

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